2006-09-13

How the questions shape the answers

Many things today are advertised based on evidence obtained by polls.
This article [PDF], although a bit old (dating to 1999), is a fascinating read. Basically, polls can end up with dramatically different results, depending on the way the questions are asked. I'm wondering whether marketeers use these tricks as described in the article when constructing polls that should come out in their favor..

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